If you’re looking for an internet marketing company to deliver SEO services to your company, you may not have the first clue where to start. Internet marketing has become so essential to businesses, that there are an extraordinary number of competing SEO firms in the current market. So how do you know which one to pick?
You will probably find that by searching on Google for an internet marketing company in your location, hundreds of results will appear. This will seem daunting at first, and it can seem impossible to separate the amateur agencies from the ones that can really produce results. But rest assured, there are some telling signs that will help point you in the right direction.
Firstly, you need to think clearly about what services your company most needs. Different agencies may possess different specialties, so it makes sense to determine exactly what you’re looking for before you decide which one to hire. Do you want to boost your brand’s reputation? Or are you more concerned about getting noticed in the first place?
There are a number of services available that relate to SEO, such as ‘pay per click’ management, optimised content writing, link building, web development and so much more. It makes sense to do a bit of research into these services before you decide what could best serve your business.
Alternatively, you can look for an agency that advertises a turnkey approach that will allow you to pick and choose the services you think will best service your business. You should be able to speak to one of their advisers to find out exactly what’s each one means, and how it might be able to help elevate your brand and increase your sales.
It’s important to bear in mind at this stage, that any quote you receive should be free and without obligation. Most SEO agencies should offer you a free consultation because they know that this is their chance to impress you and earn your business. You should be able to seek advice from the agency without being tied down to moving forwards with them.
Plus, by obtaining a few different quotes you will be able to make a fully informed decision about which service to use. However, if you are looking at a few competing agencies, it’s best to keep this quiet.
The best agencies will already have a vast portfolio of established clients, so while they will of course appreciate your business, try to resist ‘haggling’ with them for a better price or admit you’re shopping around, as you might lose them.
It’s best to admit that their quote is slightly out of your price range, as they might be able to work with you to create a more appropriate, tailored plan to suit your budget.
While you’re searching for an internet marketing agency, try not to get tricked into thinking that the company that pops up first in your search engine is necessarily the best. Google sometimes works in mysterious ways, and isn’t always a perfect indicator of which agency is right for you. It’s better to trust your instincts.
Similarly, just because an agency’s website looks swanky, that doesn’t mean they are qualified to handle your SEO. The most promising candidates are those companies who have completed successful strategies for a number of clients in the past, so look for positive testimonials, case studies and reviews to inform your decision.
Lastly, and possibly most importantly, don’t rely on the internet to tell you all you need to know. It may seem like backwards thinking, considering the nature of online marketing, but you will get the best indicator as to a company’s professional offering by actually talking to them yourself.
So, pick up the phone to your local SEO agency, or arrange a face-to-face consultation, and listen to what they have to say about how they can transform your business using their diverse range of skills.